Being positive in a negative situation is not ingenuous, it's leadership
Share the topicsAnalisi e feedback dal mercato farmaceutico; fortemente impegnato nella continua ricerca di innovazione e promotore di progetti che stimolino il think outside the box. Solo con la condivisione e la ricerca delle best practices tra le persone si può aspirare a fare il massimo. Focalizzato sul leadership, personal growth e miglioramento: non bisogna mai smettere di imparare
Who I am
Hi, I'm Simone Rebora.
Coinvolto in un incessante aggiornamento e consolidamento delle competenze personali. Forte attitudine a gestire le persone e i team, così come la leadership e le capacità comunicative; sostenitore del think outside the box, del competitive mindset e dell'innovazione.
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Blog
Storytelling in healthcare marketing is a tool that allows you to tell a story using sensory language presented in a way that enables listeners to internalise it, understand it and create their own meaning. Your customers do not buy your product or service. They buy the emotion you make them feel.
Most of the decisions people make are not based on logic. The hippocampus, the logical part of the brain, is only 2% of the brain. So, if we want to change people's behavior, their logic is the weakest tool. To change behavior, pharmaceutical brands have to tap into emotions.
The pharmaceutical industry is economically and socially critical. However, it constantly faces multiple challenges that question the sustainability of several companies. Even before the pandemic, launching a new brand was far from straightforward. A successful launch must overcome a series of barriers, including supply chain, intensifying competition, increasing pricing pressure, increasing market entry barriers, and rising expectations among caregivers and patients.