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Being positive in a negative situation is not ingenuous, it's leadership
Share the topicsDeep dive into pharmaceutical market and competitive environment; strongly committed in a relentless work of innovation and think out the box. Seeker of new contacts in order to share best practice and ideas. Believer in leadership, growth and improvement: never stop learning.
Who I am
Hi, I'm Simone Rebora.
Involved in an incessant bringing up-to-date and consolidation of the personal skills. Strong attitude to manage people and teams, as well as leadership and communicative skills; supporter of the thinking outside the box, competitive mindset and innovation.
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Projects, ideas, pitches, objectives, pending decisions, planning, assignment, activities, whatever you want to share and talk, send me an email and we'll schedule a meeting
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Storytelling in healthcare marketing is a tool that allows you to tell a story using sensory language presented in a way that enables listeners to internalise it, understand it and create their own meaning. Your customers do not buy your product or service. They buy the emotion you make them feel.
Most of the decisions people make are not based on logic. The hippocampus, the logical part of the brain, is only 2% of the brain. So, if we want to change people's behavior, their logic is the weakest tool. To change behavior, pharmaceutical brands have to tap into emotions.
The pharmaceutical industry is economically and socially critical. However, it constantly faces multiple challenges that question the sustainability of several companies. Even before the pandemic, launching a new brand was far from straightforward. A successful launch must overcome a series of barriers, including supply chain, intensifying competition, increasing pricing pressure, increasing market entry barriers, and rising expectations among caregivers and patients.