STORYTELLING IN PHARMA AS NEW MANTRA
Simone Rebora • 1 marzo 2023
Most of the decisions people make are not based on logic. The hippocampus, the logical part of the brain, is only 2% of the brain. So, if we want to change people's behavior, their logic is the weakest tool. To change behavior, pharmaceutical brands have to tap into emotions.
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Ten lessons from six months of travel, oncology innovation, continuous learning, family life, and countless conversations that challenged the way I think about leadership and personal growth.
Over the past months, through my LinkedIn series “Chapter: The Promise Journey,” I have explored how AI is weaving a transformative red thread throughout pharma’s complex ecosystem. This article offers a comprehensive summary and reflections on the early stages of this journey, highlighting the immense promise AI holds, and the leadership and cultural shifts required to fully realize its potential.