The Promise AI Journey in Pharma: A First Summary and reflections

Simone Rebora • 12 maggio 2025

As artificial intelligence reshapes the pharmaceutical landscape, I am compelled to synthesize the key milestones and reflections from my LinkedIn series, The Promise AI Journey, into this first comprehensive summary. This article distills lessons from building AI roadmaps, navigating Pharma’s unique challenges, and envisioning a future where AI accelerates both innovation and ethical responsibility.

This article brings together the key learnings, milestones, and perspectives, making the journey accessible in one place for all those eager to harness AI’s transformative power.


Understanding AI and Its Impact on Business

The journey began with a fundamental realisation: AI is not just a tool, but a transformative force that is reshaping how businesses operate and compete. In the early chapters, I explored the profound impact of AI on business models, decision-making, and organisational culture. It became clear that true digital leadership requires not only adopting new technologies but also fostering a mindset open to change and innovation.


Choosing the Right AI Project

A pivotal step in any AI journey is selecting the right project to start with. Success hinges on aligning AI initiatives with core business objectives and ensuring they address real pain points. I emphasised the importance of starting small, learning fast, and scaling what works-advice drawn from both experience and industry best practices.


Building an AI Roadmap

No AI transformation happens by chance. One of the most valuable lessons has been the need to chart a clear AI roadmap. This involves defining strategic priorities, securing executive buy-in, and setting realistic milestones. In my posts, I highlighted how a structured roadmap not only guides implementation but also builds confidence across the organisation, enabling teams to navigate challenges and celebrate progress.


AI in Pharma: Bridging Promise and Reality

Given my background in the pharmaceutical sector, I dedicated a chapter to the unique opportunities and challenges of AI in pharma. While the promise of AI is immense-from accelerating drug discovery to personalising patient care-the reality is often more complex. Bridging the gap requires not just technology, but also collaboration, regulatory understanding, and a relentless focus on value creation.


The Leadership Imperative

Throughout the journey, one theme stands out: effective AI transformation is a leadership challenge as much as a technical one. Business leaders must champion digital transformation, foster a culture of experimentation, and empower their teams to embrace new ways of working. My reflections underscore the importance of continuous learning and the courage to lead through uncertainty.


Looking Forward

The Promise AI Journey is far from over. Each chapter brings new questions, fresh insights, and opportunities to grow. I am committed to sharing these learnings openly, hoping they inspire others to embark on their own AI journeys-whether in pharma or beyond.


"The best way to predict the future is to invent it." – Alan Kay


Let’s continue to explore, experiment, and shape the future of AI together.


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